AKTU MBA NOTESKMBN107 / KMBN107 Business CommunicationUNIT 1 Role of Communication viewDefining and Classifying Communication viewPurpose of Communication viewProcess of Communication viewCharacteristics of Successful Communication viewCommunication Structure of Organization viewCommunication in crisis viewBarriers to Communication viewUNIT 2 Oral Communication: What is Oral Communication viewPrinciples of Successful Oral Communication viewWhat is Conversation Control viewReflection and Empathy: Two Sides of effective oral Communication viewEffective Listening: Non Verbal Communication viewWritten Communication: Purpose and Clarity viewPrinciples of effective Writing viewApproaches the Writing Process Systematically viewThe 3X3 writing process for Business Communication: Pre Writing – Writing – Revising viewSpecific writing Features: Coherence viewElectronic Writing Process viewUNIT 3 (Business Letters and Reports)Introduction to Business Letters: Positive and Negative Messages viewWriting Routine and Persuasive Letters viewWriting Memos viewWhat is a Report Purpose viewKinds and Objectives of Report writing viewPresentation Skills: What is a Presentation elements of presentation designing a Presentation viewAdvanced Visual Support for Business Presentation Types of Visual Aid viewUNIT 4 Employment communication: Introduction viewWriting CVs viewGroup Discussions viewInterview Skills viewImpact of Technological Advancement on Business Communication networks: viewIntranet, Internet, E-mails viewSMS, Teleconferencing, Video Conferencing viewUNIT 5 Group communication: Meetings, Planning Meetings, Objectives, Participants, Timing, Venue of meetings, Leading meetings viewMedia Management: The Press release Press Conference, Media Interviews, Seminars viewWorkshop, Conferences viewBusiness Etiquettes view
