AKTU MBA NOTES

KMBN106 CREATIVITY, INNOVATION AND ENTREPRENEURSHIP

UNIT 1 (Innovation & Creativity)

Meaning of Innovation and Creativity

Difference between innovation and creativity

Innovation Types & Platforms

Business Model Innovation

Service Innovation

Design-led Innovation

Improvisation

Large Firms vs Start-up Innovation

Co-Creation and Open Innovation

Developing an Innovation Strategy

Sources of Innovation

Innovation Environment

Creative Destruction

UNIT 2 (Entrepreneurship)

Meaning, Definition and Concept of Entrepreneurship

Factors Affecting Entrepreneurship

Characteristics and Skills
of an Entrepreneur

Entrepreneur v/s Manager

Types of Entrepreneurs

Functions of an Entrepreneur

Entrepreneurial
Decision-Process

Social, Rural and Women Entrepreneurship

Case Studies of Successful Entrepreneurs

Entrepreneurial Failure

UNIT 3

Entrepreneurial Eco-System in India

Overview of MSME

Role of Central Govt & State Govt in supporting SMEs

Subsidies, Grants

Export-Oriented units – Fiscal & Tax Concessions

Other Government Initiatives and inclusive Entrepreneurial Growth

Government e-Market place (GeM)

Zero effect Zero Defect

Lean Manufacturing

Startup India

Stand Up India

Make in India

Innovate in India

Entrepreneurial Finance

Estimating Financial Requirements

Sources of finance — Banks & Financial Institutions

Bootstrapping, Crowdfunding, Angel investing Venture Capital

IPO

Role of Agencies Assisting Entrepreneurship

DICs, SSIs, NSICs, NISBUD

Entrepreneurship Development Institute
of India (EDII)

New initiatives taken by the Government to Promote Entrepreneurship

State Innovation Ranking by NITI AAYOG (India Innovation Index)

UNIT 4

From Idea to Opportunity

Idea generation- Sources and Methods

Identification and Classification of Ideas

Individual Creativity

Idea to business Opportunity Process of New Venture and its Challenges

UNIT 5

Developing a Business Plan

Business Planning Process

Elements of Business Planning

Preparation of Project Plan

Components of an Ideal Business Plan: Market plan, Financial plan, Operational plan

Feasibility Analysis — Aspects and Methods: Economic analysis, Financial Analysis, Market-, and Technological Feasibility

Business Model Launching a New Venture

Growth and Sustainability