by mbanotes team | Mar 18, 2025 | Uncategorized
Introduction to Personal Selling Process The personal selling process involves a systematic and structured approach that salespeople follow to convert potential buyers into loyal customers. It consists of several stages, from identifying prospects to following up... by mbanotes team | Mar 18, 2025 | Uncategorized
Concept of Personal Selling Personal selling is a direct, face-to-face interaction between a salesperson and a prospective buyer to influence their purchase decision. It involves one-on-one communication, where the salesperson presents the product, addresses customer... by mbanotes team | Mar 18, 2025 | Uncategorized
Push and pull strategies are two major approaches in marketing and promotion used to drive product demand and influence customers. Both strategies focus on different aspects of the supply chain and consumer behavior. 1. Push Strategy A push strategy focuses on... by mbanotes team | Mar 11, 2025 | Uncategorized
Sales promotion tools and techniques are short-term strategies businesses use to stimulate customer interest, boost sales, and encourage repeat purchases. These tools can be broadly categorized into Consumer Promotion Tools, Trade Promotion Tools, and Sales Force... by mbanotes team | Mar 11, 2025 | Uncategorized
Sales promotion consists of various strategies aimed at boosting sales, attracting customers, and increasing brand visibility. These promotions can be broadly classified into three types: Consumer Promotions, Trade Promotions, and Sales Force Promotions. 1. Consumer...