Home / MBA 1st Year / Semester 1 / BMB 102

Sem 1 Subjects: BMB 101 (OB & Mgmt) BMB 102 (Economics) BMB 103 (Accounting) BMB 104 (Statistics) BMB 105 (Marketing) BMB 106 (Innovation) BMB 107 (Communication)

Course Code: BMB 102 / KMBN 102 • 3 Credits • 40 Contact Hours

Managerial Economics

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UNIT 1

Introduction to Managerial Economics & Fundamental Principles

8 In-Depth Syllabus Topics

8 Topics ▼

1. Definition and Nature of Economics

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2. Scope of Economics

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3. Microeconomics and Macroeconomics

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4. Managerial Economics and its relevance in business decisions

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5. Fundamental Principles of Managerial Economics (Incremental Marginal Opportunity Cost Discounting Time Perspective)

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6. Equi-Marginal Principle

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7. Utility Analysis

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8. Cardinal Utility and Ordinal Utility

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UNIT 2

Demand Analysis, Elasticity & Demand Forecasting

13 In-Depth Syllabus Topics

13 Topics ▼

1. Theory of Demand

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2. Types of Demand

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3. Determinants of demand

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4. Demand Schedule

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5. Demand curve

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6. Law of Demand

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7. Exceptions to the law of Demand

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8. Shifts in demand curve

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9. Elasticity of Demand and its measurement (Price Income Arc Cross Advertising)

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10. Uses of Elasticity of Demand for managerial decision making

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11. Demand forecasting meaning significance and methods

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12. Supply Elasticity Analysis and its uses for managerial decision making

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13. Price of a Product under demand and supply forces

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UNIT 3

Production Function, Laws of Returns & Cost Analysis

11 In-Depth Syllabus Topics

11 Topics ▼

1. Product concepts & analysis

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2. Production function and its types

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3. Laws of production

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4. Laws of diminishing returns

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5. Law of returns to scale

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6. Cost concept and analysis: Costs Types of costs

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7. Cost output relationship in the short-run

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8. Cost output relationship in the Long-run

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9. Estimation of revenue

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10. Average Revenue

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11. Marginal Revenue

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UNIT 4

Market Structures, Perfect Competition, Monopoly & Pricing

10 In-Depth Syllabus Topics

10 Topics ▼

1. Perfect and Imperfect Market Structures

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2. Perfect Competition: features & determination of price

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3. Monopoly: Features & pricing under monopoly

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4. Price Discrimination

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5. Monopolistic: Features & pricing under monopolistic competition

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6. Product differentiation

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7. Oligopoly: Features

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8. Kinked demand curve

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9. Cartels

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10. Price leadership

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UNIT 5

National Income, Inflation & Business Cycles

5 In-Depth Syllabus Topics

5 Topics ▼

1. National Income concepts

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2. Various methods of measurement of National Income

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3. Circular flows in 2 sector 3 sector 4 sector economies

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4. Inflation: types and causes

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5. Business Cycle & its phases

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