Sem 1 Subjects: BMB 101 (OB & Mgmt) BMB 102 (Economics) BMB 103 (Accounting) BMB 104 (Statistics) BMB 105 (Marketing) BMB 106 (Innovation) BMB 107 (Communication)

Course Code: BMB 105 / KMBN 105 • 3 Credits â€¢ 40 Contact Hours

Marketing Management

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1

UNIT 1

Introduction to Marketing, Orientations & Environment

9 In-Depth Syllabus Topics

9 Topics ▼

2

UNIT 2

Consumer Buying Behavior & STP Strategy

14 In-Depth Syllabus Topics

14 Topics ▼

3

UNIT 3

Product Life Cycle, Product Hierarchy & Branding

14 In-Depth Syllabus Topics

14 Topics ▼

4

UNIT 4

Pricing Strategies, Distribution Channels & Logistics

21 In-Depth Syllabus Topics

21 Topics ▼

5

UNIT 5

Integrated Marketing Communications & Digital CRM

10 In-Depth Syllabus Topics

10 Topics ▼