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BMB MK 04 Service & Retail Marketing – AKTU MBA Notes

Marketing Electives: BMB MK 01 BMB MK 02 BMB MK 03 BMB MK 04 BMB MK 05
BMB MK 04 • Marketing Elective

Services & Retail Marketing

▶ Start Reading Unit 1 ← Back to Semester 4 Hub
1
UNIT 1

Introduction to Services Marketing

5 In-Depth Syllabus Topics

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2
UNIT 2

Understanding Consumer Behavior and Service Design

5 In-Depth Syllabus Topics

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3
UNIT 3

Delivering Services & Managing Service Promise

7 In-Depth Syllabus Topics

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4
UNIT 4

Introduction to Retailing & Retail Consumer Behavior

6 In-Depth Syllabus Topics

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5
UNIT 5

Merchandise Management, Pricing, and Supply Chain

7 In-Depth Syllabus Topics

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