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BMB MK 01 Consumer Behaviour and Neuro Marketing – AKTU MBA Notes

Marketing Electives: BMB MK 01 BMB MK 02 BMB MK 03 BMB MK 04 BMB MK 05
BMB MK 01 • Marketing Elective

Consumer Behaviour and Neuro Marketing

▶ Start Reading Unit 1 ← Back to Semester 3 Hub
1
UNIT 1

Introduction to Consumer Behaviour & Decision Making

10 In-Depth Syllabus Topics

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2
UNIT 2

Psychological, Personal, Social & Cultural Factors

9 In-Depth Syllabus Topics

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3
UNIT 3

Consumer Behaviour in Digital Age

7 In-Depth Syllabus Topics

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4
UNIT 4

Introduction to Neuromarketing & Neuroscience

7 In-Depth Syllabus Topics

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5
UNIT 5

Consumer Behaviour and Neuromarketing Strategies

6 In-Depth Syllabus Topics

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