AKTU MBA 2nd Year

MBA 2nd Year: Complete Notes & Syllabus

AKTU MBA 2nd Year curriculum directory covering Semester 3 (Strategy & Dual Electives) and Semester 4 (Ethics & Advanced Specializations).

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Semester 3: Strategy & Dual Specialization Electives

1 Universal Core Subject + 21 Functional Elective Subjects Across 7 Streams

22 Total Subjects Mapped

Core Universal Subject

BMB 301: Strategic Management

5 Units • PESTEL, Porter's 5 Forces, BCG Matrix, Ansoff Grid, Corporate Strategy & Balance Scorecard

Open BMB 301 Hub →

📚 Dual Specialization Elective Subjects

Marketing Specialization 3 Core Electives

BMB MK 01

Consumer Behaviour & Neuro Marketing

5 Units • Decision Models, AI, Neuromarketing

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BMB MK 02

Marketing & Web Analytics

5 Units • Metrics, SEM, Social Media, CLV

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BMB MK 03

Sales & Distribution Mgmt

5 Units • Sales Force, Channels, Logistics

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Finance Specialization 3 Core Electives

BMB FM 01

Investment & Portfolio Mgmt

5 Units • Capital Markets, MPT, CAPM, Valuation

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BMB FM 02

Tax Planning & Management

5 Units • Corporate Tax, MAT, Restructuring

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BMB FM 03

Financial Credit & Risk Analysis

5 Units • Credit Appraisal, NPA, Basel Norms

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Human Resources Specialization 3 Core Electives

BMB HR 01

Talent Acquisition Management

5 Units • Strategic Staffing, Branding, Onboarding

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BMB HR 02

Employee Relations & Labour Laws

5 Units • IR, Trade Unions, Disputes, Labour Acts

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BMB HR 03

Performance & Reward Mgmt

5 Units • PMS, 360 Feedback, KRAs, Incentives

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Operations Management Specialization 3 Core Electives

BMB OM 01

Supply Chain & Logistics Mgmt

5 Units • SCM Strategy, Bullwhip, Warehousing

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BMB OM 02

Business Process Reengineering

5 Units • Process Mapping, ERP, Benchmarking

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BMB OM 03

Quality Management

5 Units • TQM, Six Sigma DMAIC, SPC, ISO

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International Business Specialization 3 Core Electives

BMB IB 01

International Business Mgmt

5 Units • Global Trading, WTO, MNC Strategy

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BMB IB 02

Export Import Documentations

5 Units • Exim Policy, LC, Customs, Financing

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BMB IB 03

Geo Politics & Trade

5 Units • Trade Blocs, Sanctions, Geopolitical Risk

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Information Technology Specialization 3 Core Electives

BMB IT 01

Software Engineering & Mgmt

5 Units • SDLC, Agile Scrum, SQA, Testing

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BMB IT 02

Emerging Tech for Business

5 Units • AI, Cloud, Blockchain, Industry 4.0

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BMB IT 03

Database Management System

5 Units • SQL, Relational Models, Data Warehouse

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Co-Operative Management Specialization 3 Core Electives

BMB CM 01

Principles & Practices of Co-Op

5 Units • Rochdale Model, Apex Institutions

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BMB CM 02

Co-Operative Legislation

5 Units • UP Cooperative Societies Act 1965

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BMB CM 03

Credit Co-Operatives

5 Units • PACS, DCCB, Rural Credit Framework

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Semester 4: Human Values, Advanced Electives & Capstone

1 Mandatory Universal Core + 14 Advanced Elective Subjects Across 7 Streams + Research Viva

15 Total Modules Mapped

Core Mandatory Course

BVE 401: Universal Human Values & Professional Ethics

5 Units • Self-Exploration, Harmony in Self/Family/Society/Nature, Universal Order & Professional Ethical Conduct

Open BVE 401 Hub →

📚 Advanced Specialization Elective Subjects

Marketing Specialization 2 Advanced Courses

BMB MK 04

Service & Retail Marketing

5 Units • 7Ps of Services, SERVQUAL, Retail Formats

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BMB MK 05

B2B Marketing

5 Units • Industrial Buying, Bidding, Key Accounts

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Finance Specialization 2 Advanced Courses

BMB FM 04

Behavioural Finance

5 Units • Cognitive Biases, Prospect Theory, Bubbles

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BMB FM 05

Strategic Financial Management

5 Units • Corporate Valuation, Leverage, M&A Restructuring

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Human Resources Specialization 2 Advanced Courses

BMB HR 04

HR Analytics

5 Units • LAMP Framework, Manpower Forecasting, Dashboards

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BMB HR 05

OD & Change Management

5 Units • Action Research, Interventions, Lewin Change Model

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Operations Management Specialization 2 Advanced Courses

BMB OM 04

Service Operations Management

5 Units • Process Design, Queue Management, Yield Strategy

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BMB OM 05

Project & Sourcing Management

5 Units • 8 Rs Sourcing, PERT/CPM Scheduling, EVM

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International Business Specialization 2 Advanced Courses

BMB IB 04

Managing Global Supply Chains

5 Units • Global Sourcing, Green Logistics, Risk Hedging

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BMB IB 05

International Finance

5 Units • Forex Markets, Exposure Hedging, Country Risk

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Information Technology Specialization 2 Advanced Courses

BMB IT 04

E-Business

5 Units • Digital Models, E-Payment Architectures, ITES

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BMB IT 05

Data Warehouse & Data Mining

5 Units • OLAP Cubes, Star Schema, Apriori, Text Mining

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Co-Operative Management Specialization 2 Advanced Courses

BMB CM 04

Non-Credit Co-Operatives

5 Units • Marketing Co-ops, AMUL Pattern, Handlooms

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BMB CM 05

Co-Operative Accounting & Audit

5 Units • PACS Accounts, Internal Checks, Statutory Audit

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Capstone Project

Research Project Report & Comprehensive Viva Voce

University guidelines, research methodology chapters, sampling structures, and external viva preparation.

View Guidelines →