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BMB 301 • Core Curriculum

Strategic Management

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UNIT 1

Introduction to Strategic Management

7 In-Depth Syllabus Topics

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1. Meaning, Nature, Scope and Importance of Strategy

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2. Model of Strategic Management

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3. Strategic Decision-Making Process

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4. Corporate Governance: Composition, Role and Responsibilities of Board of Directors

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5. Trends in Corporate Governance

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6. Corporate Social Responsibility (CSR)

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7. Case Studies and Latest Updates

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UNIT 2

Environmental Scanning: Macro & Micro Environment

7 In-Depth Syllabus Topics

7 Topics ▼

1. Environmental Scanning & Macro Environment: PESTEL Analysis

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2. Industrial Organization (IO) & Structure Conduct Performance (SCP) Approach

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3. Porter's Five Forces Model

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4. Micro Environment: Resource Based View (RBV) Analysis

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5. VRIO Framework & Sustainable Competitive Advantage

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6. Value Chain Analysis

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7. Case Studies and Latest Updates

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UNIT 3

Strategy Formulation & Business Strategies

8 In-Depth Syllabus Topics

8 Topics ▼

1. Strategy Formulation: Situational Analysis using SWOT Approach

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2. Competitive Strategies: Cost Leadership, Differentiation & Focus

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3. Cooperative Strategy: Collusion & Strategic Alliances

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4. Directional Strategy: Growth, Stability & Retrenchment Strategies

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5. Corporate Parenting

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6. Functional Strategies (Marketing, Finance, R&D, Operations, HR & IT)

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7. The Sourcing Decision: Outsourcing & Offshoring

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8. Case Studies and Latest Updates

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UNIT 4

Strategy Choice, Analysis & Implementation

8 In-Depth Syllabus Topics

8 Topics ▼

1. Scenario Analysis Process

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2. Strategic Analysis Tools: BCG Matrix & Ansoff Grid

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3. GE Nine Cell Planning Grid & McKinsey's 7S Framework

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4. Strategy Implementation: Developing Programs, Budgets and Procedures

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5. Stages of Corporate Development & Organizational Life Cycle

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6. Organizational Structures: Matrix, Network & Modular/Cellular

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7. Reengineering, Leadership and Corporate Culture

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8. Case Studies and Latest Updates

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UNIT 5

Strategy Evaluation, Control & Audit

8 In-Depth Syllabus Topics

8 Topics ▼

1. Strategy Evaluation & Control Process

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2. Measuring Performance: Types of Controls & Activity Based Costing

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3. Enterprise Risk Management & Corporate Performance Measures

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4. Balanced Scorecard Approach to Measure Key Performance

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5. Responsibility Centers & Benchmarking

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6. Problems in Measuring Performance & Guidelines for Control

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7. Strategic Audit of a Corporation

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8. Case Studies and Latest Updates

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BMB 301 Strategic Management – AKTU MBA Notes

Strategic Management

Introduction to Strategic Management

Environmental Scanning: Macro & Micro Environment

Strategy Formulation & Business Strategies

Strategy Choice, Analysis & Implementation

Strategy Evaluation, Control & Audit