BMB 301 • Core Curriculum
Strategic Management
1
UNIT 1
Introduction to Strategic Management
4 In-Depth Syllabus Topics
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2
UNIT 2
Environmental Scanning & Industry Analysis
4 In-Depth Syllabus Topics
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3
UNIT 3
Strategy Formulation & Business Strategies
4 In-Depth Syllabus Topics
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4
UNIT 4
Strategy Choice, Portfolio & Implementation
4 In-Depth Syllabus Topics
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5
UNIT 5
Strategy Evaluation, Control & Audit
3 In-Depth Syllabus Topics
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