Sem 2 Subjects: BMB 201 BMB 202 BMB 203 BMB 204 BMB 205 BMB 206 BMB 207 BMB 208

Course Code: BMB 203 / KMBN 203 • 3 Credits • 40 Contact Hours

Business Research Methods

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1

UNIT 1

Foundations of Business Research, Scientific Method & Research Proposals

5 In-Depth Syllabus Topics

5 Topics ▼

2

UNIT 2

Research Designs: Exploratory, Descriptive & Experimental Designs

4 In-Depth Syllabus Topics

4 Topics ▼

3

UNIT 3

Measurement Scales, Validity, Reliability & Attitude Measurement

3 In-Depth Syllabus Topics

3 Topics ▼

4

UNIT 4

Sampling Techniques, Sample Size Determination & Sampling Errors

4 In-Depth Syllabus Topics

4 Topics ▼

5

UNIT 5

Data Analysis, Hypothesis Testing (t, z, ANOVA) & Report Writing

5 In-Depth Syllabus Topics

5 Topics ▼